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MarketplaceB2B Marketplace, $4M ARRFeatured

From 4.2s to 1.1s: Rebuilding a Marketplace's Critical Path

LCP cut by 74%, sign-up conversion lifted 31%, infrastructure cost down 22%.

0%
LCP improvement
+31%
Sign-up conversion
-22%
Infra cost

The Challenge

Their search page was the funnel. It was also 4.2s LCP, 0.34 CLS, and burning $11k/month in over-provisioned API instances.

The Solution

Migrated search to streaming React Server Components, moved hot queries behind a read-through cache, added route-level prefetch, killed three 200KB JS bundles that weren't being used.

The Results

LCP 4.2s → 1.1s. CLS 0.34 → 0.02. Sign-up conversion +31%. Infra cost -22%.

74%
LCP improvement
+31%
Sign-up conversion
-22%
Infra cost

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